File this one under, why couldn't I have thought of this!! 

Last week, Zack Brown posted a Kickstarter page titled simply “Potato Salad.” “Basically I'm just making potato salad. I haven't decided what kind yet.” His goal was $10.

Within a couple of days, his project had raised more than $1,000.

Since it caught the attention of the media- he's made a little bit more...

As of yesterday, the potato salad project has raised more than $23,000!!! WHAT!!!