A unique portrait of Willie Nelson went on display today) at this week's South by Southwest music festival in Austin, Texas -- it was made using 352 slices of toast and a blowtorch.

The 22-by-16-slice piece of toast-art -- created by Whole Foods production director Honey Thompson to promote the chain's new online magazine, Dark Rye -- can be seen at a gallery called Haus of Hipstamatic. A Whole Foods spokesperson tells the Hollywood Reporter that the work "perfectly captures what ‘keeps Austin weird’ during this festival -- music-inspired food art."